TikTok is introducing a fresh option that permits them to reduce the amount of AI-made media appearing in their timelines. This initiative comes as the company announced that it now features over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale release. This advancement aligns with a increase in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the quickest rising content creators on a popular video site exclusively feature content made by AI. A large amount of this material is considered low-quality AI content, a term for substandard, bulk-generated content that is often absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to science explainers, and we want to give people the ability to increase or decrease of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its network tagged as AI-generated. In total, over 100 mn pieces of content are added to the app every day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the level of artificial media they watch by using the “manage topic” feature in the platform and picking the AI content topic. Other topics that currently be controlled under the filter encompass news, fashion, beauty, and choreography.
Platform Guidelines
The platform’s guidelines oblige creators to tag lifelike AI-generated content, and it prohibits malicious fake videos of public figures or critical incidents. Any realistic AI video that is not labeled can be removed under its user guidelines.
In addition, the service will now attach an artificially created label to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore launching a $2m educational fund for specialists and organizations to develop educational content about ethical AI use. This initiative will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has justified its safety measures, amid discussion over plans to cut jobs for a large number of safety staff in the UK. TikTok is set to eliminate 439 jobs in its content moderation division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can shield workers by removing the most graphic content ahead of it gets reviewed by people. The company reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
